Sunday, December 6, 2009

There is truth in color...

...if only you pay attention!

After running out of our unbelievably fabulous truly yellow raw butter (this picture does not do it justice -- it is really a sunny bright yellow color) from cows on grass, I was forced to pick up the next best from Whole Foods: Natural by Nature grass-fed high-CLA butter. Not only did this prove to be a big compromise on flavor, but the COLOR--! Or, I should say, the utter LACK of color, even from a butter purported to be from cows on grass, was shocking. This butter should be yellow, which shows the high levels of vitamin A from the cows eating green grass but alas! it looks pale and pasty in comparison. And at $4.99 for 8 oz. of the whipped variety, it is not exactly a bargain. (We pay $9 for a whole pound of the good stuff, plus a 15% delivery fee -- definitely a better deal.)

It just reminded me yet again of how what's available even in the best stores is sub-par. I would have been better off buying Kerry Gold butter from Ireland I suppose, but the carbon footprint on that product is ridiculous and definitely doesn't justify buying it on a regular basis. I should add that I have been very happy with the special "summer" pastured butter from Organic Valley; it is actually quite delicious and has a fairly good yellow color. At Whole Foods it is $3.69, so definitely not cheap, but if you are looking for something good, have a great selection to choose from, and don't have access to local butter, this is what I would recommend.

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