After running out of our unbelievably fabulous truly yellow raw butter (this picture does not do it justice -- it is really a sunny bright yellow color) from cows on grass, I was forced to pick up the next best from Whole Foods: Natural by Nature grass-fed high-CLA butter. Not only did this prove to be a big compromise on flavor, but the COLOR--! Or, I should say, the utter LACK of color, even from a butter purported to be from cows on grass, was shocking. This butter should be yellow, which shows the high levels of vitamin A from the cows eating green grass but alas! it looks pale and pasty in comparison. And at $4.99 for 8 oz. of the whipped variety, it is not exactly a bargain. (We pay $9 for a whole pound of the good stuff, plus a 15% delivery fee -- definitely a better deal.)
It just reminded me yet again of how what's available even in the best stores is sub-par. I would have been better off buying Kerry Gold butter from Ireland I suppose, but the carbon footprint on that product is ridiculous and definitely doesn't justify buying it on a regular basis. I should add that I have been very happy with the special "summer" pastured butter from Organic Valley; it is actually quite delicious and has a fairly good yellow color. At Whole Foods it is $3.69, so definitely not cheap, but if you are looking for something good, have a great selection to choose from, and don't have access to local butter, this is what I would recommend.
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